The XFL, the minor league of professional American football, has signed a new association with the renowned energy drink ZOA.
In this development, ZOA was designated the Official and Exclusive Energy Drink by the Spring Football League. In the arrangement, ZOA is also designated as the presenting sponsor for the league’s opening weekend in February 2023 across the United States.
Danny Garcia, Founder Chairman and Owner of XFL and ZOA EnergySaid, “We couldn’t be more excited to celebrate the coming together of two dynamic brands for the XFL kickoff in February.
“Through this growing partnership, XFL and ZOA Energy will open the door for fans to participate in immersive activations and events, providing even more opportunities for our community to engage with the league. We look forward to seeing them bring these 360-degree fan experiences to stadiums.”
Dwayne Johnson, owner of XFL and founder of ZOA EnergySaid, “Exciting news that two passionate and disruptive brands, XFL and ZOA Energy, are converging in this incredible partnership.
“Our ZOA Energy team is proud to help create unique experiences that fans, players, coaches and everyone will love and enjoy, so we are excited to announce that each XFL city and stadium across the country will immerse yourself in.”
The two parties involved will work together to launch Fan First experiences and activations both on and off the stadium grounds. Fans will also witness pre-match tailgates and fanfests, branded giveaways, tastings and enticing promotions, in addition to access to exclusive ticket his offers at all home his fixtures. Additionally, in each stadium, all end zones will be transformed into official ‘ZOA Energy Fan Zones’, with the most enthusiastic fans being recognized as ‘ZOA Energy Fans of the House’.