When we happily pay £45 for a YouTuber’s energy drink, the age of the scammer is truly dead | Amelia Tait


S.Some sentiments are so obvious that they don’t need to be put into sentences, but £45 is too much to pay for a can of Pop. To my surprise, I walked into a local sweets shop with the intention of buying some candy sticks. Each can contained Prime, an energy drink “created” in 2022 by his YouTuber Logan Paul and his KSI.

You may be surprised to hear that this is a bargain. At one store in Yorkshire, he sells bottles of Prime for £100 a bottle, but on an eBay listing, someone somewhere says he paid £351 for a grape-flavoured drink. is shown. The drink retails for just £1.99 on Asda, but prices have skyrocketed as runaways and brawls have led to shortages. On January 7, KSI urged its die-hard fans not to pay for prime odds and yelled into the front-facing cameras. “Don’t buy at this price!”

KSI doesn’t want his fans to be fooled. Over the past three years, the media has confidently said we are living in a golden age of scammers, evidenced by the fact that Anna Delby and Billy McFarland’s Fire Festival needs no introduction. I have declared that I am. However, I would now like to confidently declare that the era of scammers is over.

In 2019, internet personality Caroline Calloway became a key figure in the con artist era after selling tickets to a $165 (£133) creativity workshop before being unable to book a venue to host it. At Flatiron Books, she failed to write her promised memoir. She then had to pay back her advance payment. Since then, Callaway has been aggressively bent on her reputation as a con artist (“When she’s ready, she’s ready” on her official site). In 2021, Callaway will begin selling her homemade skincare her blend named Snake Oil for $75 (£60) a bottle.

Billy McFarland has left federal court after being indicted in New York for conspiring to deceive investors in his company, Fyre Media. Photo: Mary Altaffer/AP

Anyone who buys from Callaway knows what they are getting. Sometimes nothing. Throughout January, the influencer was selling his autographed tarot cards for $15 apiece, and fans jumped at the chance to part with the money. “When Caroline Calloway presented me with the opportunity to get scammed by THE Caroline Calloway, I sent her $15 via PayPal,” said a TikTok user named Kressie. She was delighted when she discovered that her tarot cards were not signed. she got me!

In the wake of an era of constant content creation, and endless TV shows about scammers (Netflix released shows about Anna Delvey and Billy McFarland, Disney+ has a show about Elizabeth Holmes and Theranos), ironically being scammed now has currency. Instead, he gives you the chance to create a TikTok, Instagram post, or YouTube video about your experience.

The death of fraud is related to another phenomenon where celebrities are no longer able to “sell out”. Creators were once scorned for being associated with big brands and shilling products, but a culture of hustle and bustle has made fans happy to see their heroes make big bucks. declare they will buy product They don’t just have to “support” celebrities. On TikTok, users joke about the look on their kids’ faces when they finally get their hands on Prime, taste it, and declare it delicious, even though it looks unimpressed .

But YouTubers and influencers aren’t the only ones willing to lure victims: Many parents are sending their kids to Kanye West, even though Kanye West’s $15,000-a-year school isn’t accredited. I enrolled him in school (the academy is currently closed until September). Little is known about the school’s curriculum, as the family reportedly had to sign a non-disclosure agreement. But how much do we have to love celebrities by sending their kids out into what looks like a basement dressed in all black? Did you know that they can emerge with zero education?

As long as you don’t mind being deceived by your idol, or even actively ask for it, you’re basically not being deceived. The era of scams is officially over – phone scams apparently never went away, or those texts from fake delivery guys saying you owe them £1.99, but sexy scams celebrities Deception, a seven-part series of deceptions should be put to bed. they no longer exist. At least not in a way worthy of a four letter word. You’ll be reading countless articles about celebrity scammers in the coming months. But as you read them, ask yourself one question. Has anyone actually been scammed?



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