What Pinterest has pinned as the food and drink trends of 2023 | Comment & Opinion


One of my favorite things about the food and beverage industry is the constant desire to experiment, leading to the creation of new trends that captivate consumers. Whether it’s a new ingredient, a drink, or a gadget (I call you an air fryer), the race to find out what’s next is relevant for chefs, stay-at-home hosts, and brands in particular. be a measure of gender.

Every December, we announce what’s big for the coming year with our forward-looking Pinterest Predicts report. Find out what’s trending thanks to user searches and saves to boards. And it’s no guesswork. A rigorous analysis of the data showed that 80% of the trend predictions over the past three years were correct.

What we cook, buy and drink reflects broader social change, and this is also true for 2023 trends. Food costs are skyrocketing, and the Food Foundation’s Broken Plate’s Food Report explains that “healthier foods cost him nearly three times more per calorie than less healthy foods.” So in 2023, people will look to the ocean for cheap, nutrient-dense superfoods.

Easy to add to many dishes in most people’s existing recipe repertoire, seaweed is skyrocketing on Pinterest. That’s why he coined “vitamin seaweed” as one of his top trends for the coming year.Millennials and Generation X, longtime staples of Asian cuisine such as seaweed, green algae, and seaweed snacks, are driving this trend. , starting its way into the mainstream. Brands can capitalize on this trend by demonstrating its benefits to the body and wallet, along with its versatility as a snack, additional vegetable, or smoothie ingredient.

Dry January is an annual practice for many, but we’re also seeing a big push from people and brands embracing low-alcohol drinks and mocktails year-round. User searches for “fancy non-alcoholic cocktails” are up 220% for him, and other related searches are also up, which is why I called his trend for 2023 drinks “bohemian.” Consumers are truly embracing new ways of thinking about alcohol and are drinking on their own terms, motivated by health-conscious outlooks and a newfound love for delicious, low-alcohol options. is booming, brands are able to engage consumers through seasonal flavors in drinks that are not only trending and relevant, but hangover-free.

Gardening and baking are two activities that have seen a surge in popularity over the past two years. Now we’ll see green fingers enter the kitchen, experimenting with baking art expressions with flowers and herbs. Flowers are used as edible decorations on cakes, likewise cakes are used as flowers and sweet treats are used as gifts instead of bouquets. In response to the broader social movement to embrace the spectacular “wildflower” trend predicted in 2023, It’s all about creating food that’s as worthy of being in the gallery as it is on the plate.

These trends directly address the desires and flavors that consumers are interested in and have sought out for inspiration. Food and beverage brands can leverage these insights to create informed and relevant campaigns at a time when consumer choices matter.

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