As sales of low-alcohol and non-alcoholic beverages soar, spending by those who refrain from drinking or who are conscious of drinking is increasing. (photo courtesy … [+]
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In recent years, consumers have practiced more conscious drinking.It’s abstinence, sipping on low-proof drinks, and tiger striping, switching between non-alcoholic and regular strength drinks.
By 2022, sales of non-alcoholic and low-alcohol beverages will grow by more than 7% across 10 major global markets, with a market value of over $11 billion. That’s up from his $8 billion in 2018, according to IWSR Drinks Market Analysis.
The pace of growth surpasses the pace of the last four years and is expected to continue at a CAGR of 7%, compared to a CAGR of 5% from 2018 to 2022.
Susie Goldspink, Head of No and Low Alcohol, IWSR Beverage Market Analysis, commented: “Brand owners have the opportunity to recruit non-alcoholic individuals.”
IWSR said expanding flavors, manufacturing techniques and “diversification of consumption opportunities” are driving the growth of the category.
The report explores 10 markets including Australia, Brazil, Canada, France, Germany, Japan, South Africa, Spain, UK and US.
Category growth is credited to the non-alcoholic category. The sector is expected to account for over 90% of his growth across the category. Non-alcoholic products he increased by 9% in 2022.
“No-alcohol is steadily increasing its share of the no/low category as more people choose to avoid alcohol on certain occasions or choose to abstain entirely,” Golds said. Pink says.
“Non-alcoholic is growing faster than low-alcohol in most markets,” she continues. “Countries where this is not the case, such as Japan and Brazil, are nascent low-alcohol markets on a small-volume basis.”
Germany, currently the world’s largest non-alcoholic and low-alcohol market, is the most promising. However, the market is struggling and IWSR expects growth in Germany to start slowing as the market matures.
IWSR expects double-digit volume growth by 2026 in Australia, Canada and the United States.
Other key takeaways from the report:
non-alcoholic beer: The largest contributors to NA category growth (70%) are non-alcoholic beers and ciders. The US and Japan are the largest markets for non-alcoholic RTDs (ready-to-drinks). “Non-alcoholic spirits will see more dynamic growth as brand owners invest in innovation and products are given more space by retailers and retailers,” the report said.
MORE MATURE CONSUMERS: Millennials are the age group who do not consume at all or consume less. According to the IWSR, consumers in this age group like to switch between alcoholic and non-alcoholic (or low-alcohol), and 78% of him consumers of non-alcoholic or low-alcohol products also drink regular alcohol. Abstainers — people who don’t drink at all — now make up 18% of non-alcoholic and low-alcohol consumers. 9 out of 10 markets have increased abstentions.