A detailed macro image of soda with crushed ice. You can see the bubbles of carbonation rising to the top. Stephanie Phillips/Getty Images/iStockphoto If you’re popping a Pepsi top every day. You might just be setting yourself up to lose your hair. Of course, at the moment this applies only to men. Researchers at Beijing’s Tsinghua University have found that the ultimate problem is that sugar and soda aren’t the only causes of hair loss. was. More than 1,000 men were studied, and results showed a 21% increase in hair loss in men who drank soda or sugary drinks one to three times a week. This stat jumps to 26% for those who drink four to seven sodas or sugary drinks a week. The study also notes that a recent study showed that deaths from consuming soda increased by 35% between 1990 and 2019. However, the Tsinghua study noted that only 11.8% of participants reported never consuming sugar-sweetened beverages in the past. Moon. Researchers say they are unaware of the effects of excessive consumption of carbonated drinks and other sugary drinks on humans and their harmful effects.