Starbucks is changing its rewards program, requiring customers to immediately pay more before receiving a free drink.
In December, the coffee giant launched a rewards program to share the news that starting February 13, 2023, more points (called stars) will be required to redeem free drinks and other goodies. Sent an email to the user.
According to Today, customers who want to earn free hot coffee, tea, bakery items, or packaged snacks will now need 100 stars, marking a 100% increase in stars previously required.
Starbucks said in its updated terms and conditions that customers must have 200 stars to redeem “handcrafted beverages (such as lattes and frappuccino blended drinks) or hot breakfast items (such as breakfast sandwiches and oatmeal).” explains. Additionally, 300 Stars are required to redeem “1 Packaged Salad or Lunch Sandwich, 1 Packaged Protein Box, or 1 Packaged Coffee Item (e.g. Whole Bean Coffee)” .
As of November, Starbucks reportedly had 28.7 million members, up 16% year-over-year. But despite the increase in users, a Starbucks spokesperson told his Axios:
However, not all news is bad. As Today pointed out, Rewards her members get free iced he only needs 100 stars to redeem for coffee or iced tea (previously he needed 150 stars). Customers can still use their 25 Stars to pump in their favorite syrups, espresso her shots, or substitutes. Milk to customize your drink.
Packaged coffee has also dropped from 400 to 300 stars, and some items have dropped from 200 to 100 stars, according to Axios.
Additionally, customers will continue to earn points for their trips. In October, Starbucks and Delta announced that members of both loyalty programs (Delta SkyMiles and Starbucks Rewards) could link their accounts and earn rewards from both companies at once. For every $1 spent at Starbucks, users earn 1 mile on Delta, which doesn’t appear to have changed with the new Starbucks update.
Of course, as with all good things, restrictions apply, so be sure to read the fine print.