Pernod Ricard Nigeria Sensitize drivers on its ‘Don’t Drink & Drive’ Campaign


Pernod Ricard Nigerialaunched another edition of the DUI campaign in partnership with the Federal Traffic Safety Corps (FRSC). The campaign, launched on November 28, reiterated the negative effects of drunk driving on commercial drivers around Lagos City.

The purpose of this campaign is to educate road users about the dangers of drunk driving and maintain safe roads for themselves, their passengers and pedestrians.

The Pernod Ricard Nigeria team and other stakeholders visited locations such as Berger Interstate Park, Airport Park, Apapa Motor Park, Ikorodu Motor Park and Aja Motor Park. This is the third edition of the company’s “Safe Roads” campaign, which launched in December 2021.

commenting on the campaign and its importance, Drapo OnasanyaHead of Human Resources, Pernod Ricard Western Africa, explained:

The campaign is in line with Pernod Ricard’s Sustainability and Responsibility Roadmap, which directly supports the United Nations Sustainable Development Goals (SDGs). The “Don’t Drink & Drive” campaign is included in Pillar 4 of our roadmap “Responsible Hosting” to help combat alcohol abuse in society by addressing harmful drinking.

At one of the events, the Lagos Zonal Commander Samuel Obaemireiterated that accidents happen only for a fraction of a second.

He advised drivers to avoid pre-driving drinking so that they could have full control while driving as it is an activity that requires complete concentration.

FRSC thanked Pernod Ricard Nigeria for undertaking this initiative to promote safety on our roads.


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