MALMO, Sweden, January 10, 2023 (GLOBE NEWSWIRE) — Oatly Group AB (Nasdaq: OTLY) (“Oatly” or the “Company”), the world’s first and largest oat beverage company, today announced an expanded partnership announced. Worked with leading Nordic and Baltic retailer Reitan to make oats beverages available in coffee machines in approximately 300 Pressbyrån and 90 7-Eleven convenience stores across Sweden owned and operated by Reitan .
Today’s announcement marks the first time Oatly will be available on large-scale coffee machines, with Reitan stores serving approximately 10 million cups of coffee each year. Reitan plans to roll out machines with his Oatly Barista Edition throughout 2023. So the customer can select Oatly with the click of a button. The two companies will facilitate the partnership through in-store apps, in-store digital screens and social media pushes.
“Our coffee machines are a huge hit with our customers on the go, and we look forward to expanding our long-standing partnership with Oatly to make it even easier to choose delicious, plant-based options.” said category manager Lorance Ljungqvist.
Oatly is the #1 oat beverage brand1 and the fastest rotating brand2 In Sweden it falls under the non-dairy category. Oatly and Reitan began their partnership in 2011 and 7-Eleven and Pressbyrån stores currently stock Oatly Barista Edition, Oatly Mocha Latte, Oatly Cold Brew Latte, Oatly Oat Drink 250ml and Oatly Oat Drink Chocolate 250ml.
“Our partnership with Reitan and the integration of Oatly into a coffee machine for the first time on our scale will allow us to make plant-based alternatives a part of everyday life for millions of people across Sweden,” said Jonas. Persson Follin said. General Manager of Northern Europe for Oatly. This is an important step for the plant-based movement and part of our mission to put Oatly everywhere to reduce people’s dependence on dairy and promote more sustainable consumption habits. am. ”
Reitan Convenience Sweden AB (RCS) is the franchisor of Pressbyrån, 7-Eleven and PBX in Sweden. About 350,000 people visit one of his 400 stores every day. Individual stores are operated by franchisees who are owners of a limited company.
RCS is owned by REITAN, a Norwegian family owned company active in the retail, hospitality and distribution business sectors in Sweden, Norway, Denmark, Finland, Lithuania, Estonia and Latvia. With a turnover of approximately 100 billion Norwegian kroner, the company is one of Norway’s largest companies.
Through our proud franchisees, we aim to lead the convenience of the future and provide our customers with a better daily life.
We are the world’s largest original oat beverage company. For over 25 years, we have dedicated ourselves to developing oat expertise. Oats are a global power crop with unique properties suitable for sustainability and human health. Our commitment to oats has led to core technological advancements that have enabled us to broaden our dairy portfolio to include milk, ice cream, yogurt, cooking his creams, spreads and portable drink alternatives. bottom. Headquartered in Malmö, Sweden, his Oatly brand is sold in over 20 countries worldwide.
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Any express or implied statements that are not statements of historical fact contained in this press release may be considered forward-looking statements. partnership with Oatly and Reitan and “expect”, “intend”, “plan”, “believe”, “plan”, “predict”, “estimate”, “could”, ” should,” “predict,” “will,” “goal,” “potential,” “continue,” “is/likely to” and similar statements of a future or forward-looking nature. Forward-looking statements are neither promises nor guarantees, but involve known and unknown risks and uncertainties that could cause actual results to differ materially from those projected. our history of losses and inability to achieve or maintain profitability; the impact of the COVID-19 pandemic on our business and the global economy, including the spread of virus variants; Inability to obtain required capital on acceptable terms and when needed. cybersecurity incidents or other technical disruptions; Changes in consumer preferences and our ability to adapt to new or changing preferences. and others discussed under the caption “Risk Factors” in Oatly’s Annual Report on Form 20-F for the year ended December 31, 2021, filed with the SEC on April 6, 2022. Significant Factors in and Other Factors Filed with the SEC Updated From Time to Time. The forward-looking statements contained in this press release speak only as of the date of their announcement and, therefore, you should not place undue reliance on such statements. Oatly disclaims any obligation or undertaking to update or revise any forward-looking statements contained in this press release, whether as a result of new information, future events or otherwise, except to the extent required by applicable law.
1 Nielsen IQ for Swedish retail sales by week 40 of 2022
2 Velocity (percentage sold) based on top selling SKUs compared to top 3 competitors’ top selling SKUs in Sweden for the last 12 weeks ending week 40 of 2022
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