Nick Kyrigos Launches “No Sugar” Soft Drink, Via Gen U Brands


Gen U Brands helped angry tennis star Nick Kyrigos launch ALIVE, an Australian-made ‘sugar-free’ soft drink.

The drink has seen numerous activations at Village Roadshow and World Supercross and comes in eight flavors: Blood Orange & Passion Fruit, Ginger, Lemonade, Lemon Lime & Bitters, Orange, Passion Fruit, Pink Grapefruit & Raspberry. I’m here.

“We have entered into a partnership with Village Roadshow, which is very unique and has given us great initial exposure. We started a partnership,” said Alli Bailey, sales, marketing and innovation lead at Gen U Brands.

“We’ve found a huge gap in the market for delicious, all-natural Australian soft drinks that are sugar-free, low-calorie and with scientifically-backed gut health benefits. Solid as a business led by Nick.” We are off to a strong start and have ambitious growth targets for 2023 and beyond,” said Andrew Brew, CEO of Gen U Brands.

“We want to make a difference in people’s health with products that taste and work,” said Kyrgios.

“We are excited about our first line of products. To be honest, it doesn’t get any better than this.

“Obviously, as an athlete, I am always conscious of what goes into my body. Now I have a platform to influence the younger generation for good when it comes to educating them about sugar. ALIVE I believe that with everyone’s help, we can make a big difference and change the world!”

“I challenge everyone who sells soft drinks to give people choice.
healthier. We can all do our part to change our habits.stock and lead
By example. ”



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