Nick Kyrgios and Gen U Brands launch Alive soft drink


Nick Kyrgios has partnered with Gen U Brands to launch Alive, a “sugar-free” soft drink.

Tennis superstar Nick Kyrgios is the owner of the revolutionary Australian made ‘sugar free’ soft drink ‘ALIVE’ which is starting to hit shelves nationwide.

ALIVE is available in 8 flavors – Blood Orange & Passion Fruit, Ginger, Lemonade, Lemon Lime & Bitters, Orange, Passion Fruit, Pink Grapefruit & Raspberry – with 1 billion live probiotics and prebiotics in each can. A unique and delicious soft drink containing Tix.

After nearly two years of development both in Australia and overseas, ALIVE is now manufactured in Melbourne and has partnered with Gen U Brands to launch the range.

Distribution is set to expand significantly in Australia and internationally in the coming months.

Gen U Brands CEO Andrew Blew is thrilled to be working with Nick Kyrgios and the ALIVE team.

“We’ve found a huge gap in the market for delicious, all-natural Australian soft drinks that are sugar-free, low-calorie and with scientifically-backed gut health benefits. Solid as a business led by Nick.” We are off to a strong start and have big growth targets for 2023 and beyond,” he said.

Gen U Brands Alli Bailey is starting to bring ALIVE to life with many activations.

“We have entered into a partnership with Village Roadshow, which is very unique and has given us great initial exposure. We started a partnership,” she said.

Nick Kyrgios is passionate about his latest business venture.

“My team and I are always looking for game-changing opportunities. ALIVE was put on my radar and I was excited about it. is how the partnership at ALIVE was born.”

“I want to make a difference in people’s health with delicious and healthy products.”

“We are excited about our first line of products. It doesn’t get any better, to be honest.”

“Obviously, as an athlete, I am always conscious of what goes into my body. Now I have a platform to influence the younger generation for good when it comes to educating them about sugar. ALIVE I believe that with everyone’s help, we can make a big difference and change the world!”

“I challenge everyone who sells soft drinks to give people choices that make them healthier. We can all do our part to change habits. and lead by example,” Kyrgios said.



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