New Prime Energy drink to be sold in the UK this year say Prime Hydration founders KSI and Logan Paul


A new Prime drink is coming to the UK this year.

Celebrity founder of viral drink KSI and Logan Paul have confirmed that they will be introducing a new series called Prime Energy to supermarket shelves.

Prime Hydration is the original drink released by KSI and Logan Paul.
Prime Hydration is the original drink released by KSI and Logan Paul.

Their original product, Prime Hydration, has proven to be very popular over the past six months, especially among young people, with stores selling out in seconds and bottles trading for up to £150 on the internet. A long, meandering line forms outside the supermarket. Rumors of new arrivals.

Unlike Prime Hydration, which comes in a plastic bottle, Prime Energy is sold in cans. Like its predecessor, you can choose from a variety of flavors, including Orange Mango, Strawberry Watermelon, Blue Raspberry, Lemon Lime, and Tropical Punch.

After becoming a viral hit, Asda started restricting drink purchasesAfter becoming a viral hit, Asda started restricting drink purchases
After becoming a viral hit, Asda started restricting drink purchases

But while Prime Hydration is quickly gaining popularity among the very young demographic, Prime Energy is expected to be marketed to an older, more adult audience.

With a whopping 200 mg of caffeine in each 335 ml (12 oz), the drink was released both online and in the US this week and is restricted to those 18 and older.

Customers flooded in when Aldi announced plans to start selling the Prime. Photo: Ellie-Louise Doswell.Customers flooded in when Aldi announced plans to start selling the Prime. Photo: Ellie-Louise Doswell.
Customers flooded in when Aldi announced plans to start selling the Prime. Photo: Ellie-Louise Doswell.

It also boasts 300mg of electrolytes, zero sugar, and 10 calories, and a warning on the side of the can sold on the other side of the Atlantic states that this drink is not suitable for children under 18, pregnant women, lactating, and clarifies that it is not suitable for nursing mothers. People sensitive to caffeine.

By comparison, a 250ml can of Red Bull contains 80mg of caffeine, which is about the same as a cup of coffee of the same size, while a 473ml can of Monster Energy Drink contains 160mg of caffeine. .

In 2019, the government announced plans to pursue a policy outlawing the sale of energy drinks to people under the age of 16, but then the Covid-19 pandemic hit and the law was never finalized. Many shops and supermarkets in England have voluntarily stopped selling high-caffeine beverages to young people, while sports centers and hospitals in Scotland do not sell them to teenagers. Wales now has its own ruling. are considering

Cans of Prime Energy hit supermarket shelves in the US on Wednesday but are expected to arrive in the UK in a few months, with the YouTube stars in a video stating that Prime Energy will be on UK supermarket shelves by April. I have confirmed that I expect to line up.

The exact price of the beverage can is currently unknown, but retail giant Asda is expected to be the first to sell it, similar to Prime Hydration’s first release.





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