LOVE Island hooks a piece of the pie with unexpected launches like booze and cooked meals.
Best known for its cast of beach-ready Singletons, the dating contest plans to stock viewers’ refrigerators with a variety of themed drinks and snacks.
The show recently acquired a merchandise trademark, including spirits, beer, soft drinks, nuts, potato chips, and chocolate.
The new range also includes healthy picks such as soups, juices, bottled water, yogurt, and cereal bars.
That’s after the brand recently passed an application for four different classes of food.
Legality has even blocked other retailers from using the Love Island name, making the most of the reality TV show’s popularity.
This isn’t the first merchandising venture the show has done, as personalized water bottles, suitcases and vanity cases have been available for purchase since 2015.
Love Island returns on January 16th. That winter series will take place in South Africa and will be introduced by new host Maya his Jama.
It was shot in a £1.2 million luxury villa complete with rugby field and zipline.
Maya, 28, took over the role from Laura Whitmore, 37, after stepping down after three series.
The Irish beauty revealed that her reason for quitting was that she couldn’t keep it fair, chatting with Psychology Magazine, stating: I couldn’t say anything. “If I could do things the way I want to, I probably would still be doing it.”
As a warm-up for the new series, Maya was recently seen showing off an intimate beauty treatment in preparation for the show’s launch.
The show recently revealed new rules for its upcoming series. This includes social media bans where contestants’ social media pages remain dormant during the show.
Love Island’s new rules package reads: Spectacle, show, play.
“Islanders’ accounts will remain dormant while they are in the villa, so nothing will be published on their behalf.”
Former Islander Andrea Jayne Bunker responded to the news in an exclusive chat with The Sun, admitting she wished she had a social media ban while on the series.