KSI says he “hates” the madness that’s happened around him and Logan Paul’s energy drink, Prime.
In 2019, KSI and fellow YouTuber Logan Paul were at odds when they faced off in the boxing ring, but since their fight, they’ve been friends, business partners and co-founders of beverage company Prime Hydration. Did.
It was initially launched in Asda in the UK and then moved to Aldi, but demand was so high that it caused confusion in stores across the country, with customers rushing to get their hands on the drink.
Other individuals and retailers such as the infamous ‘Wakey Wines’ have come to the point where they buy the product in bulk and sell it for £100 per bottle or can.
KSI is undoubtedly happy with the success of Prime, who has signed a deal with Arsenal, the club he supports, as a hydration partner, but he told talkSPORT he “hates” anyone who “lives on the hype”. He said
Asked on Talk Sports Breakfast if he expected this kind of reaction to Prime’s launch, KSI responded:
“But I didn’t expect it to be this crazy in terms of people paying £100 for a can of Prime and £25 for a bottle of Prime hydration. It’s crazy.”
When asked what he thinks about people selling drinks at exorbitant prices, the British social media star responded bluntly:
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“There’s this guy called ‘Wakey Wines,’ I don’t know if he’s joking, but it’s a terrible practice either way.
“People want to try these drinks, but they haven’t had the chance to actually try them.
“They see me promoting it and they know that a lot of people are inspired by me and interested in what I promote … so people know that I promote Prime. When I saw it being done, I wanted to try it.
“But now there are people buying and selling in bulk at ridiculous prices and taking advantage of the hype. I hate it.”
KSI even attacked Wakefield’s shop on social media.
Reacting directly to a ‘Wakey Wines’ video in which a woman is believed to be buying a case of Prime for £1,200, KSI exclaimed:
“He can’t keep getting away with this! Stop buying at this price!”
But for the time being, KSI will have to turn its attention from prime to the next fight.
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