BD: What makes your brand different from others?nana
Nick:Unlike other offerings in this space, each can of HOP WTR is packed with Brewer-approved blends of Citra, Amarillo, Mosaic and Azacca hops, plus mood-boosting ingredients and delicious fruit flavors. .
Together, this offers a balanced, sessionable drinking experience with citrusy, pine-like flavors reminiscent of your favorite IPAs, without the booze.
Hops have a natural soothing effect, although they tend to be overshadowed by alcohol. HOP WTR combines the benefits contained in hops with mood-boosting, stress-relieving adaptogens and nootropics, and infuses it all into a refreshing sparkling water that not only tastes good, but feels good too.
Plus, each can provides 120% of your daily Vitamin C to neutralize free radicals, support collagen production, and enhance brain function.
Where is the HOP WTR?nana
Nick: HOP WTR is now available in six flavors (Classic, Mango, Blood Orange, Lime, Peach, and the new limited release Ginger Limeade) and available at retailers nationwide. Retailers include Wegmans, Target, HEB, Kroger, Harris Teeter, BevMo!, Erewhon, Gelson’s, Hy-Vee, Lunds & Byerlys and Total Wine. HOP WTR is also available at hopwtr.com, amazon.com, Thrive Market and goPuff for those who don’t have a retail store nearby and want to enjoy HOP WTR.
What made you interested in the alcohol alternative space?nana
Jordan: Like many dads in their 30s, Nick and I had a mutual appreciation for celebrating small moments like tackling hikes and surfing waves. After celebrating with a few IPAs, I found that I was left with a full stomach and a lightheaded feeling that lasted until the next day.
We hated that feeling, but we didn’t want to give up the ritual of celebrating small moments. We decided to create a booze-free brew that makes us feel ready. I started tinkering with different ingredients, formulas and flavors, and after 9 months, I found a recipe that I not only loved but felt passionate about, and launched HOP WTR.
Nick:It took a lot of work to create HOP WTR, but it never felt like work to us. In a world busier than ever before, we want to share the chill that everyone craves, canned and ready to enjoy, so you don’t have to choose to enjoy it or miss it.
What does your job include?nana
Jordan:As co-founder and CEO, my main job is to bring the best people into the organization and give them the tools and funding they need to succeed. We have an incredible team of dedicated experts in their field who make HOP WTR a success. We are also privileged to work with great retailers, distributors, customers and partners. They make it happen for us every day. I love working with them and being on site with our customers.
Nick:My role as Chairman is to ensure that we have the right strategy, the right structure, the right staffing and the right funding to reach our goals. The past 12 months have been particularly interesting (i.e. challenging!) as capital markets have gone from seeking growth at all costs with low interest rates to seeking a sure path to responsible growth and profitability in a more expensive market. This is due to the move to capital. Balancing profitability and growth is now one of the top priorities for young brands.
How do you see little/no change in the market?nana
Nick: Low alcohol content and non-alcohol category is attracting attention. Combined sales of low/no alcohol beer, wine and spirits in the US are about $4 billion, up 46% from two years ago. He found that 30-35% of the legal drinking age population do not drink alcohol, and those who do drink are trying to abstain. This provides a great opportunity for our brands to engage with consumers who are reassessing their relationship with alcohol.
Jordan: Hoppy Water has quickly become a category of its own in the craft beer arena. In 2022, Hoppy Water was the #4 growing style across all craft beers. In 2023, we can expect the low/no market to continue gaining momentum among consumers as cool curiosity continues to grow.
Are there any notable January activities?nana
Jordan: January is a big time for HOP WTR and we wanted to celebrate with a really fun LTO and campaign. In December, we launched the HOP LOCKR. HOP LOCKR is a locker created to store January booze so consumers can avoid temptation and reach their health goals. Fans can sign up for lockers on our site and 50 will receive lockers along with his HOP WTR for the month, making the month-long challenge easier than ever. I was.
We have also partnered with artist Bryce Wong to create a one-of-a-kind limited edition shipping box created exclusively for HOP WTR. Bryce has worked with other game-changing brands like Nike, and all orders placed during January will be shipped in a limited edition Dry His January Box. We also partnered with fitness trainer and wellness activist Kaisakeranan to create a limited edition Slow Tide His Fitness His Towel. This towel can be purchased at his hopwtr.com as part of his fitness bundle.
We have a lot of fun initiatives in the pipeline and can’t wait to see what’s in store for this year’s HOP WTR!
What is your inspiration for your sober/free travel?na na
Nick: Living in California, we live a pretty active lifestyle, from bouldering in Joshua Tree to surfing in Venice Beach.
But as I’ve gotten older, I’ve come to feel the ill effects of alcohol more than I did when I was younger. It is important for us to be able to live a healthier lifestyle without feeling like we are missing out on fun times.
If you want bold hoppy flavors but don’t want the sluggishness and bloating of beer, HOP WTR is the perfect solution, as well as helping you stay hydrated so you have the energy to enjoy your next adventure or family time. The mental clarity and uplifting sensations we get from HOP WTR really helped keep us on track on our low-alcohol journey and inspires us to be our best selves every day. I will give it to you.
Jordan: There are so many great brands in this space. A startup looking to create something new within the category, not just an option. Consumers and their positive reaction to the flavors and functional benefits of HOP WTR continue to inspire us to create a non-alcoholic It inspires us to continue to create and innovate in the space. We are very happy to know that the market for low alcohol and alcohol free is growing. Beverages and more people are interested in adopting a “cold curiosity” lifestyle.
What is your favorite product in the lineup?nana
Jordan: I love them all!! It’s so hard to choose. I currently enjoy Classic and Lime. The Classic gives me a great taste of the hops I love and hits the spot when I’m craving a beer. Perfect for dry January. Lime is delicious all day long. Using Mexican lime with good acidity, compatibility with citrus and pine forward hops is outstanding.
Nick: HOP WTR has something for everyone. Peach and mango flavors are perfect for those who love fruity drinks. For those who like a little citrus flavor, Lime and Blood Orange are recommended. And, of course, the Classic is perfect for those who want that traditional pine-hoppy flavor.
I love peaches – the subtle sweetness and hops meld together in a uniquely delicious and very satisfying way.