HOP WTR on tailoring its alcohol-free nootropic drink for the California lifestyle


BD: What makes your brand different from others?nana

Nick:Unlike other offerings in this space, each can of HOP WTR is packed with Brewer-approved blends of Citra, Amarillo, Mosaic and Azacca hops, plus mood-boosting ingredients and delicious fruit flavors. .

Together, this offers a balanced, sessionable drinking experience with citrusy, pine-like flavors reminiscent of your favorite IPAs, without the booze.

Hops have a natural soothing effect, although they tend to be overshadowed by alcohol. HOP WTR combines the benefits contained in hops with mood-boosting, stress-relieving adaptogens and nootropics, and infuses it all into a refreshing sparkling water that not only tastes good, but feels good too.

Plus, each can provides 120% of your daily Vitamin C to neutralize free radicals, support collagen production, and enhance brain function.

Where is the HOP WTR?nana

Nick: HOP WTR is now available in six flavors (Classic, Mango, Blood Orange, Lime, Peach, and the new limited release Ginger Limeade) and available at retailers nationwide. Retailers include Wegmans, Target, HEB, Kroger, Harris Teeter, BevMo!, Erewhon, Gelson’s, Hy-Vee, Lunds & Byerlys and Total Wine. HOP WTR is also available at hopwtr.com, amazon.com, Thrive Market and goPuff for those who don’t have a retail store nearby and want to enjoy HOP WTR.

What made you interested in the alcohol alternative space?nana

Jordan: Like many dads in their 30s, Nick and I had a mutual appreciation for celebrating small moments like tackling hikes and surfing waves. After celebrating with a few IPAs, I found that I was left with a full stomach and a lightheaded feeling that lasted until the next day.



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