Hershey India signs actor Disha Patani to endorse its plant-based drink

Hershey India Pvt Ltd., part of the Hershey Company, an American chocolate and snack manufacturer, has announced the appointment of Bollywood actor Disha Pattani as an ambassador for the company’s plant-based beverage brand, Sofit. The company said the partnership will strengthen its brand message of “Fit is Fab.”

Pattani joins actor John Abraham, who has been associated with the brand for over seven years. Together, they advocate healthy living, and their shared values ​​for health and fitness resonate with the brand’s core message, the company said.

The performers also appear in TV commercials. Hershey India Managing Her Director Geetika Mehta said: As consumers become more health conscious and move towards mindful eating, Pattani is a perfect fit. She is the epitome of fitness and complements her brand and we are happy to have her on board. ”

“We are thrilled to be partnering with them,” Pattani said. I strongly believe that when you’re healthy from the inside out, you can feel great on the outside, and this is just that.”

John Abraham adds: My affinity for the brand is inspired by our shared beliefs in health and fitness. We hope to continue to inspire consumers to send ”

Advertising spending in India is projected to grow by 15.2% in 2023 and 15.7% in 2024, the highest of any market in the world. In 2022, Indian advertising will grow at his 16%, says Dentsu’s report titled ‘Global Advertising Spend Forecast’. China’s ad spend is expected to grow by 4.0% in 2023 and 5.4% next year. Worldwide, ad spend is likely to grow by about 8.7% in 2022.

The Indian advertising market is expected to reach $11.1 billion in 2022, mainly digital advertising will grow by 31.6% and TV advertising will grow by 14.5%.

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