DUBLIN, Dec. 21, 2022 (GLOBE NEWSWIRE) — Added ‘Types, Product Types, Package Types, End Users, Flavors, Distribution Channels and Major Regions’ report of ResearchAndMarkets.com Recruitment.
Global Energy Drinks Market to Record a Positive CAGR of ~8% to 80 Billion by 2028 Due to Increased Demand for Potential Energy Booster Products Like Energy Drinks That Also Improve Physical and Cognitive Performance It is expected to reach close to the US dollar.
Adoption of a healthy lifestyle and increasing demand for energy drinks for mental alertness are some of the factors driving the growth of the market. Rise in health-conscious consumers is expected to drive the growth of the global energy drink market.
Surge in demand for sugar-free, calorie-free various flavored energy drinks and increasing efforts by manufacturers to introduce new energy drinks into the market to meet consumer demand are likely to boost market growth. there is.
The global energy drink market is facing challenges due to strict regulations imposed on energy drinks by government agencies. Government agencies such as the Food Safety and Standards Authority of India (FSSAI) have imposed strict regulations on energy drink products, regulating the amount of caffeine and other substances contained in the products, which could hamper the growth of the global energy drink market. There is a nature.
The COVID-19 pandemic has had a positive impact on the energy drinks market due to increased demand for functional drinks and health drinks that boost energy levels. Additionally, consumers are still doing a variety of exercise at home, creating an ongoing need for energy drink products. Moreover, increasing consumption of energy drinks and increasing sales of products through online channels are benefiting the growth of the global energy drink market.
competitive environment
The energy drink market is highly competitive with approximately 150 players including globally diverse players, regional players, and niche players in numerous countries that have niches in energy drinks.
Regional players account for about 60% of the total number of competitors, while national niche players account for the second highest number of total competitors. Major players in the market include Lucozade Ribena Suntory Limited, Otsuka Pharmaceutical Co., Ltd., Arizona Beverages USA, National Beverage Corp., Red Bull, Monster Energy Company, PepsiCo, Coca-Cola, Amway Corp., NOS Energy. especially the company.
The world’s leading energy drink companies, such as NOS Energy Company, Red Bull, Monster Energy Company and PepsiCo, are focused on strategic product launches and are deeply involved in promoting their products to maintain their market position. Involved.
Recent Developments Related to Key Players
In February 2022, Red Bull launched a new Red Edition with watermelon flavor in India. The new product is perfect for on-the-go drinking and is available at retailers like Reliance Retail, More, Spencer’s and Ratnadeep, as well as online platforms like Flipkart, Amazon and Swiggy Instamart.The company aimed to expand its product portfolio and meet Indian consumer demand
In February 2022, PepsiCo launched a new line of hemp-infused energy drinks under the Rockstar Energy Drink brand. This new product is formulated with herbal ingredients to help people relax.The drink comes in his three flavors of passion fruit, blueberry, and raspberry cucumber, and has less caffeine compared to other Rockstar products.The company wants to reduce the impact on energy and offer more relaxation products. aimed to provide
Conclusion
The global energy drink market is projected to continue its modest growth, mainly due to the surging demand for various flavored energy drinks for enhancing physical performance, enhancing energy levels and mental alertness.
Increasing demand for functional and healthy beverages among consumers and increasing product launches by manufacturers to meet the growing demand are expected to drive the market growth. The market is highly competitive with up to 150 participants, but global players dominate the dominant market share.
Key trends by market segment
By Type: The non-alcoholic segment accounted for the largest share of the global energy drink market in 2021 due to surge in demand for functional beverages that boost energy and provide other benefits such as increased physical endurance Increasing disposable income, changing lifestyles, and high consumption of non-alcoholic beverages are expected to increase the demand for the segment of the global energy drink market.
By Product Type: Rising demand for on-the-go drinks that boost energy levels and provide other health benefits accounted for the largest share of the global energy drinks market by product type in 2021 The growing popularity of energy drinks among consumers as potential energy boosters and functional drinks that enhance physical and cognitive performance has driven the growth of the segment in the market. expected to promote.
By Package Type: The canned segment accounted for the largest share of the global energy drink market in 2021, owing to increasing demand among consumers for convenient and ready-to-drink beverages. Energy drinks in cans, especially metal cans, are easy to carry and not easy to break, so the demand for this segment is likely to increase in the global energy drink market.
By Flavor: The flavor segment accounted for the largest share of the global energy drink market in 2021. This is because energy drinks are available in different flavors such as orange, apple, grape and lemon. Rising demand among consumers for energy-boosting drinks of various flavors is encouraging manufacturers to launch flavored energy drinks, which is expected to drive the growth of the segment in the market. .
By End User: Due to the growing popularity of functional drinks like energy drinks among adults, the adult segment accounted for the largest share of the global energy drinks market in 2021.
Rise in adult involvement in sports activities and surge in demand for energy drinks for mental alertness are likely to boost the demand for segments of the global energy drinks market.
By Distribution Channel: The supermarket/hypermarket segment accounted for the largest share of the global energy drink market in 2021 due to the high customer reach of these stores.
The availability of a wide range of energy drinks from different brands in supermarkets and hypermarkets and the growing demand among consumers for healthier options and energy-enhancing drinks are expected to drive the growth of this segment in the market. expected.
By Region: The North America region accounted for the largest share of the global energy drink market in 2021, owing to the increasing consumption of energy drinks in this region.
Main topics covered in the report
- A snapshot of the global energy drink market
- Energy Drink Market Industry Value Chain and Ecosystem Analysis
- Market size and segmentation of the global energy drink market
- Overall Global Energy Drink Market and Segment Historical Growth
- Competitive Scenario of Energy Drink Market and Key Developments of Competitors
- Porter’s Analysis of the Five Forces of the Global Energy Drink Industry
- Key Competitor Profiles, Product Offerings and Strategic Developments
- Impact of COVID-19 on overall global energy drink market
- Global Energy Drink Market and Future Market Forecast and Growth Rate by Segment
- Market Size of Application/End-User Segment by Historical CAGR and Future Forecast
- Energy drink market analysis for key regions
- Major production/consumption bases in major regions
- Major production/supply bases and consumption/demand bases in each region
- Historical and future market growth rates by major countries for the total energy drinks market and segments
- Overview of hot emerging competitors in each major region
Major companies mentioned in the report
- Lucozado Ribena Suntory Ltd.
- Otsuka Pharmaceutical Co., Ltd.
- Arizona Beverage USA
- National Beverage Corporation
- red bull
- monster energy company
- pepsico
- coca cola
- Amway Inc.
- NOS Energy Company
- dr pepper snapple group
- AB InBev
- Tenzing
- Starbucks Corporation
- G7 Force
For more information on this report, please visit https://www.researchandmarkets.com/r/dwc3e6.