The rise of online ordering has brought a new set of challenges to businesses, especially when it comes to balancing the needs of in-store customers and those ordering through third-party apps.
An example of this balancing act can be seen in a recent viral TikTok video critical of Starbucks. The video was posted by Natalie (@natalie_toks) and has over 1.4 million views as of Sunday.
In the clip, Natalie argues that it’s unfair for people who are physically in the store to be left waiting behind people who order via the app.
@natalie_toks Every time. time. Chipotle is also very guilty of this. #chipotle #starbucks #starbucksfailonceagain #starbucksfail ♬ original sound – Yasssssss 🔥
This footage shows a line-up of Starbucks cups waiting to be picked up by someone who ordered online. One of them. “
The video has received mixed reactions, with some commenting that orders are being made in the order they are received.
One commenter argued, “I mean, it’s the order they were received.”
Another said, “Didn’t you notice that the stickers are printed in order?”
Others defended the use of online ordering apps, with one commenter stating: I may not be standing there, but if you pay first, it will be made first. ”
Another commenter added: [endure] Order Chipotle online. If Door Dasher was yelling at you for her 10 as well, you would take precedence. ”
The Daily Dot reached out to Natalie via email and Starbucks reached out via press email.
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*First published: January 22, 2023 at 10:40 AM CST
Vladimir Supica is a Serbia-based freelance writer for the Daily Dot. He enjoys traveling around Europe, reading non-fiction books, and playing with his dog, Max.