Coca-Cola and Pepsi Face an Unlikely New Rival With a Unique New Drink


For a very long time, the soft drink giant and the alcoholic beverage giant stayed in their respective lanes.PepsiCo (PEPs) – Get Free Report and coca cola (teeth) – Get Free Report I expanded to water, juice, iced tea, energy drinks, and packaged coffee, but stayed away from alcohol.

The same was true in the other direction, with major beer and liquor brands largely avoiding the non-alcoholic market, save to dabble in zero-proof beers. Blurred, you can blame the ready-to-drink (RTD) market and hard seltzer.

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