Chicago Cubs Announces ‘Legacy Partnership’ With Coca-Cola, Giving Coke ‘Exclusive Rights’ to Sell at Wrigley Field – NBC Chicago


Old friends are back for drinks and this year the concession stands at Friendly Confines.

For the first time in over 40 years, Coca-Cola products will be sold at Wrigley Field in time for the 2023-2024 season, the press release said.

According to the release, Reyes Coca-Cola Bottling has been named as the new legacy partner of the Chicago Cubs, setting the brand as the “Official Fan Refreshment” for Gallagher Way, Wrigley Field and Sloane Park in Mesa, Arizona. , where the Cubs spring training takes place.

The club’s “Reyes Coca-Cola Bottling exclusivity over soft drink and water categories” in the form of Coca-Cola, Sprite, Dasan, Smartwater and others, according to sources.

Pepsi and The Cubs extended their partnership in 2016 as the “Official Soft Drink of the Chicago Cubs,” according to mlb.com. But with a new sponsorship, starting this spring and in the near future, Cubs fans will be able to drink Coca-Cola products when they order soft drinks and bottled water at home games.

“Coca-Cola is proud to be returning to Wrigley Field and starting a new tradition at Sloane Park and Gallagher Way,” said Crane Kenny, president of business operations for the Cubs. rice field.

“Serving Wrigley Field for more than 50 years, this long-term partnership reunites two iconic American brands to provide Cubs fans with great beverage options.”

Coca Coca was originally sold at Wrigley Field from 1927 to 1981, according to the release.

More socks fan? At a guaranteed rate field, you can expect many people to drink many of the same drink options. After his 15-year partnership with Pepsi, the White Sox announced in April 2016 that he had signed a multi-year deal with Coke as the beverage brand to be served at the stadium, then called US Cellular Field. tied.

According to a 2016 article in Crain’s Chicago, “This new deal will allow Coca-Cola, which had the rights to pour into Sox games from the opening of the new Comiskey Park in 1991 until the Sox switched to Pepsi in 2000, to join the South Side. It indicates that it has returned to Business report.

Reyes Coca-Cola Bottling is now the Cubs’ 13th legacy partner. Other legacy partners include Advocate Health Care, American Airlines, Anheuser-Busch, Beam Suntory, DraftKings, Gallagher, Horizon Therapeutics, Marriott, Sloan Valve Company, Toyota, Vienna Beef and Wintrust.



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