BODYARMOR Sports Drink Kicks off Operation Homefront Partnership With a $500,000 Donation in Support of Military Families

To support new partnership, BODYARMOR unveils new Cherry Lime flavor in festive camouflage bottle

January 24, 2023 Queens, NY–(BUSINESS WIRE)–Body Armor Sports Drink today announced an official partnership and $500,000 commitment to Operation Homefront. by – in a community they have worked so hard to protect. In addition to the financial commitment, BODYARMOR has launched a new Cherry Lime flavor. This flavor comes with a celebratory bottle in military camouflage to pay tribute to those who have served and defended their country.

This press release features multimedia. Read the full release here:

BODYARMOR Sports Drink Cherry Lime (Photo: Business Wire)

Both BODYARMOR and Operation Homefront recognize the service and sacrifice that our military and their families provide for our country. Together, the two will provide resources, services and programs to support families in need.

Federico Muyshondt, CEO of BODYARMOR Sports Nutrition, said: “We are thrilled to partner with Operation Homefront so we can continue to make a positive impact and continue to provide access and opportunity to those who risk their lives to make this country great.”

In addition to the $500,000 donation and launch of the new Cherry Lime sports drink flavor, BODYARMOR will also leverage existing partnerships with Penske and Major League Soccer throughout the year to increase awareness of Operation Homefront’s mission. In addition, BODYARMOR and Operation Homefront will host several local community events and activities to assist military families in need. The partnership will be featured in custom retail activations as well as digital and social campaigns throughout 2023.

“We are thrilled to add BODYARMOR Sports Drink to our distinguished list of corporate donors,” said the retired Brigg. General John I. Prey Jr., President and CEO of Operation Homefront. “Clearly their entire team shares a deep appreciation for all that our military families are doing to protect the freedoms we enjoy on a daily basis as Americans, We share our unwavering commitment to helping this very special and deserving group of brothers and sisters have the opportunity to thrive. rice field.”

To learn more about the partnership between BODYARMOR and Operation Homefront, and to donate to this cause, please visit:

About BODYARMOR Sports Nutrition

BODYARMOR is a premium sports drink that provides excellent hydration. Rich in electrolytes, coconut water and antioxidants, low in sodium and high in potassium.Created by Mike Repole in 2011, his BODYARMOR contains natural flavors and sweeteners, no artificial sources. Colors from are not included. In 2017, BODYARMOR launched his BODYARMOR LYTE. It has all the same nutrients as the BODYARMOR sports drink, but with no added sugar and just 20 calories per bottle. BODYARMOR SportWater is a premium sports water made for people with active lifestyles, with performance pH 9+ and sports grade electrolytes. In August 2018, The Coca-Cola Company purchased his minority stake in BODYARMOR, making him its second largest shareholder after Repole. In 2021, BODYARMOR launches his BODYARMOR EDGE. It combines the superior hydration of BODYARMOR sports drinks with a boost of natural caffeine to give consumers an edge. Fully acquired by The Coca-Cola Company in November 2021, BODYARMOR continues to evolve and is a revolutionary game-changer in the world of active hydration.

About Operation Home Front

Operation Homefront is a national non-profit organization that has been serving America’s military families for 20 years, and its mission is to help those who simply struggle to make a living in the communities they’ve worked so hard for. It’s about building strong, stable, and secure military families so they can thrive, rather than build them. Protect. Recognized for excellence by leading independent charities, 88% of Operation Homefront’s spending goes directly to programs that help tens of thousands of military families each year. Operation Homefront provides critical financial assistance, temporary and permanent housing, and family support services to prevent short-term needs from turning into chronic, long-term struggles. Thanks to the generosity of our donors and the support of thousands of volunteers, Operation Homefront proudly serves America’s military families.

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